Lifestyle Context Assets For Healthier Tastier Foods
Developed lifestyle context images for Coco Earth's new product range, utilising AI design tools and Adobe Creative Suite to refresh the brand's mobile and desktop Shopify website, and align graphics with current branding and packaging.
Overview
Project Outcome
Delivered seven website banner images to refresh the Shopify site and align it with current branding and packaging. Increasing traffic was a project objective; no measured traffic results were supplied.
Project Information
- Role
- Design Intern
- Team
- Individual project with targeted refinements from manager
- Focus
- Graphic Design, Digital Assets, Lifestyle Content, AI-assisted Design
- Tools
- Adobe Photoshop, ChatGPT Image Generator, Gemini Image Generator
Problem Statement
Coco Earth’s website relied on assets dated to 2019 which no longer reflected the updated branding, logo, packaging, or current product range. As the business had since expanded into major retailers including Coles and Woolworths, the website needed a more premium visual identity that matched the brand’s current market presence.
Design Requirements
- Design new website banners for desktop and mobile, adapting layouts for multiple screen sizes
- Harness AI design tools
- Preserve accurate, current packaging and label details across all AI-generated imagery
- Ensure overlay text remains legible without obscuring key product visuals
Concept Development
After dividing the company's range into four categories - tray meals, alternative flours, MCT oils, and cooking oils - each category was assigned a relevant kitchen context.
Generated AI kitchen background from online reference images overlayed on Photoshop, but output lacked photorealism. Initial versions were refined by prompting for aerial camera angles, realistic indoor lighting, and more natural kitchen environments.
AI design tools struggled to capture accurate product labelling and packaging details, hence all assets were refined in Photoshop, with required size and resolution finalised, resulting in photorealistic lifestyle imagery.
Final Work
Created premium, photorealistic and responsive website banners that strengthened brand consistency, elevated the visual identity and improved the marketing impact across desktop and mobile.
