Graphic Design

Product Visualisation & Campaign Images

A collection of product visualisations from university coursework, created in KeyShot and refined in Adobe Photoshop, demonstrating intentional use of lighting, materials, composition and colour to produce polished imagery for marketing, branding and digital campaigns.

Product Visualisation & Campaign Images — project presentation
01

Overview

Project Outcome

Developed multiple high-quality product images throughout university projects, utilising 3D rendering, lighting, material development, and branding to create visual communications and marketing content

Project Information

Role
Product Designer / Graphic Designer
Team
Multiple individual and group university design projects
Focus
Rendering, Graphic Design, Marketing & Product Visuals
Tools
KeyShot, Adobe Photoshop
Product Visualisation & Campaign Images — Render 2 close up

Problem Statement

Use lighting, material treatment, composition and context to communicate product qualities across a collection of university design projects.

Design Requirements

  • Communicate product form, function and material through rendering
  • Use deliberate lighting and realistic context for marketing applications
  • Adapt colour and finish to each product’s visual identity
02

Final Work

Portafilter

Product Visualisation & Campaign Images — Final Prototype Render 1

Controlled highlights and reflections to communicate material, form, and function.

Drill

Product Visualisation & Campaign Images — Render 1

Refined metallic texture, finish and lighting communicate a premium product quality.

Desk Hook

Product Visualisation & Campaign Images — Desk Hook Render 2

Contextual staging and realistic shadows demonstrate how the product is used.

Wave

Product Visualisation & Campaign Images — Final Product Render

Soft-material rendering, retouching and bold colour combinations emphasise personalisation, comfort and athletic branding.