Designed the logo for POD Pilates, an early-stage health & fitness start-up, which provide a mobile app that generates personalised Pilates class plans and programs for Pilates instructors and home users, reducing planning time for instructors, and making Pilates more accessible to home users.
Developed a simple, bold brand logo, delivering multiple high-quality output files to the client, including multiple colour configurations, file sizes, and file formats to fit a variety of use cases (i.e., mobile app icon, in-app branding, website branding, social media)
Create a simple, versatile identity for an early-stage Pilates app, communicating the brand’s values of accessibility and inclusivity across small app icons, websites and social media.
Early logo designs and co-creation with client to enable option exploration and define logo requirements.
Test Resultclient desired simple lettermark style logo - wordmark, symbolic, and abstract alternatives were not further developed
Simple prototypes made in Canva following brand colour palette, testing typography, colour, and layout.
Timeless, versatile logo finalised on Adobe Illustrator with multiple colour configurations, sizes, and formats.
A simple, timeless logo design that is scalable across multiple platforms, with carefully-considered typography, constrained colour palette, and visual hierarchy to match brand's values of inclusivity and accessibility.
